Topic
Integration Partnerships
How two software products sell more by living inside each other.
The cluster behind Ordana's core play: cross-sell integrations between products that already sell to the same users. What an integration partnership is, why almost none of them share revenue (and why that is exactly why they rot), how to find a partner worth building with when you have a few hundred users and no partnerships team, and how to raise revenue per account without buying more traffic. The throughline: an integration doesn't change who you can point at — it changes what you can sell.
How to Mock Up a SaaS Integration Before Anyone Builds It
A clickable mock-up of the host product with the partner feature drawn in turns 'what should this look like?' from a meeting in words into a thing both sides can point at. Seven rules for making one with screenshots, Figma or a prototype.
Read moreShould a Startup Partner With a Big Company? Why Five Small Partners Usually Win
The biggest partner you can land is often the one least likely to send you customers. A giant has no reason to answer, and if it does you're one logo among thousands. Five small products that share your customer put you in front of the same people five times.
Read moreHow to Build a SaaS Partners Page That Recruits Partners
A partners page is read by founders, not customers, and it is the one recruiting channel that compounds and costs nothing per contact. A section-by-section outline, plus when an in-product integrations screen is worth building.
Read moreWhy Our Conversion Rate Dropped From 32% to 7%
One integration of ours converted 32% of click-throughs to signups. Then the partner added other links next to ours, and it fell to 7%. Nothing on our side changed.
Read moreAre Affiliate Programs Worth It for Early-Stage SaaS?
Affiliates look perfect on paper: scalable, low risk, pay only on results. An affiliate buys you impressions. It doesn't buy you conversions.
Read moreThe 3 Types of SaaS Integration: Placement, Capability, Handoff
Native, API and iPaaS describe how an integration is built. Placement, capability and handoff describe what two companies actually exchange, and rank by what breaks if your partner rips it out.
Read moreHow to Choose an Integration Partner for Your SaaS
You have three plausible integration partners and engineering time for one. A 7-point checklist for choosing: the replication test, what breaks on exit, the worth-it formula, and starting low on the integration ladder.
Read moreThe Three Moats That Decide Whether a SaaS Is Worth Integrating With
Network effect, data, IP and licences. If a product has none of the three, an integration with it is a favour rather than a deal.
Read moreWhy Nobody Can Tell You "How to Do Marketing" for Your SaaS
Developers ask about marketing the way they ask about a compile error. Here's why that question has no answer, and the three things to do instead.
Read moreThe SaaS Integration Outreach Message: A Filter and a Six-Move Script
A good fit doesn't get you a reply — a good message does. The moat filter to run before you reach out, how to build a shortlist from your own network, and the six-move message to send.
Read moreIntegration Partners Get Paid Nothing — And That's Why Integrations Rot
Referral partners get 10-20% of first-year revenue. Resellers get 20-40% of ongoing revenue. Integration partners — the ones who did the most durable work — usually get a launch post. Then the integration quietly stops working, and nobody is paid to notice.
Read moreHow to Find Integration Partners When You Have 300 Users
Every guide tells you to map accounts, prioritise a target list, and get internal buy-in. That advice assumes a CRM worth mapping and a partnerships team to do it. Here is the version that works at 300 users and one founder: four gates, and a shortlist you build from what your users already leave to do.
Read moreYou Don't Need More Traffic. You Need More to Sell.
A dollar of new-customer revenue costs roughly six times what a dollar of expansion revenue costs. Yet almost every growth plan for a small software product is an acquisition plan. If a few hundred engaged users are not worth enough each, more of them will not fix it.
Read moreThe SaaS Upsell Playbook: Grow Revenue Through Partner Cross-Sell
Your SaaS solves one job for a customer who has five. Instead of building the other four, bundle with SaaS tools that share your customer and split the revenue. The cross-sell upsell playbook for SaaS founders.
Read moreTurn One Collaboration Into an Upsell Engine
A single collaboration is a lever. But when your partner's customers can buy from you and yours from them, it becomes a flywheel — every sale carries a built-in upsell. Here's how to build that upsell engine on Ordana.
Read moreIntegrate, Don't Build: Validate a New Feature Without Building It
User research lies. People told me they didn't want a PM tool — I built it anyway and it became the obvious feature. The safer play for a feature you're unsure about: integrate a partner's existing tech, set it as your rev-share revenue source, and let real usage prove demand before you commit to building.
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